Premier Foods has signed a five-year deal with Mondelēz International to continue producing and marketing Cadbury-branded cakes and ambient desserts. The deal, confirmed today (August 31), will allow Premier Foods to produce Cadbury cakes in a further 36 countries, including China, India, Japan, Canada and South Africa.
Its previous deals with Mondelēz, which go back some 30 years, only gave the manufacturer licence to produce the cakes in 10 countries.… Read more
