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Premier Foods signs five-year Cadbury cake deal

Premier Foods has signed a five-year deal with Mondel─ôz International to continue producing and marketing Cadbury-branded cakes and ambient desserts. The deal, confirmed today (August 31), will allow Premier Foods to produce Cadbury cakes in a further 36 countries, including China, India, Japan, Canada and South Africa.

Its previous deals with Mondel─ôz, which go back some 30 years, only gave the manufacturer licence to produce the cakes in 10 countries.… Read more

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